Unearth what it takes to Be a Better Grape Grower.
Host Fritz Westover shares best practices for being a successful winegrape grower, offers practical tips for your vineyard, and answers questions from growers like you.
Recent Episodes
091: Rare Grape Varieties & Their Wines with Jolie-Laide Wines
How many incredible grape varieties are hiding in plain sight — simply because they don’t fit the modern wine script? We dig into that question in this episode with Jenny and Scott Schultz of Sonoma’s Jolie-Laide Wines, a winery built around chasing the unfamiliar and turning “pretty ugly” grapes into seriously compelling wines. We trace…
Continue to Episode 091: Rare Grape Varieties & Their Wines with Jolie-Laide Wines
090: Old Vines and Argentina’s Ungrafted Massale Selection with Dr. Laura Catena
Some of the world’s most valuable vineyard lessons are rooted in vines that predate modern viticulture. In this conversation, we are joined by Dr. Laura Catena to explore Argentina’s remarkable legacy of old, ungrafted vines and what they reveal about vine genetics, site expression, and long-term resilience. Drawing on her experience, Dr. Catena explains why…
Continue to Episode 090: Old Vines and Argentina’s Ungrafted Massale Selection with Dr. Laura Catena
089: Red Flags for Planting a Vineyard with Dr. Mark Greenspan
Planting a vineyard is a major investment, and the decisions made before the first vine goes into the ground can determine long-term success or costly failure. In this episode, Fritz sits down with renowned viticulture expert Dr. Mark Greenspan to unpack the most common red flags vineyard owners and operators should watch for when planning…
Continue to Episode 089: Red Flags for Planting a Vineyard with Dr. Mark Greenspan
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Be a Better Grape Grower
Be a part of the growing community of growers mastering the art and science of winegrape production with live and self-guided learning opportunities provided by the Virtual Viticulture Academy.
